Updated: Jul 27
In the ever-evolving world of web design, embracing new and innovative web design trends is essential to staying ahead of the curve and providing users with the best possible experience.
Whether you're hiring a web designer or searching for web design jobs, it's crucial to stay informed about the latest design trends. Consider incorporating these trends into your portfolio or discussing them in your next web design interview. Without further ado, here are the top eight web design trends of 2023.
1. Increased Web Accessibility
In March 2022, the U.S. Department of Justice released guidelines regarding website accessibility and the Americans with Disabilities Act (ADA), a law enacted in 1990 to prevent discrimination. The updated guidelines state that commercial websites are covered under Title III of the ADA, which applies to businesses open to the public, including banks, retail shops, hospitals, restaurants, and performance venues. It also extends to e-commerce and online-only businesses.
While the DOJ guidelines don't provide specific regulations, they do offer suggestions for eliminating barriers to accessibility. Consequently, a significant web design trend for 2023 is the increasing demand for accessible designs. For instance, websites with embedded videos should provide captions to aid users with visual impairments in comprehending the content. Accessible websites also prioritize facilitating information perception and user interface navigation for all users.
2. Website Load Time and Page Speed Are King
One of the utmost important standards in web design revolves around achieving fast load times. Swift loading speeds have long been essential for providing an optimal user experience (UX) and improving search engine optimization (SEO), particularly for websites that aim to achieve high rankings and conversions.
Studies have shown that more than half of internet users expect websites to load quickly, within two seconds of clicking a link. If a site takes longer than three seconds to load, visitors are highly likely to abandon it and may never return. The performance of a website directly impacts a company's revenue. For example, by reducing perceived waiting times by 40%, Pinterest observed a significant 15% increase in search engine traffic and user registrations.
At TheeDigital, our primary focus is on conversions. We diligently monitor website loading times to ensure a seamless and satisfactory user experience.
3. Artificial Intelligence
In today's landscape, it's hard to avoid discussions about the widespread influence of artificial intelligence (AI) on various domains, including design and copywriting. While AI design tools have certainly advanced, it does not imply that they can replace human designers and other creative professionals. Instead, AI empowers brands worldwide with new avenues to connect with their audiences.
For those engaged in UX or UI design, it is likely that clients will request visually appealing chatbot designs. Chatbots function as virtual assistants, enabling customers to seek information or obtain basic support when human customer service agents are unavailable. Design plays a pivotal role in crafting successful chatbots as it enhances user engagement.
Even if your projects do not involve AI elements, it is beneficial to become familiar with AI tools. As the technology progresses, you can leverage AI to make more informed design decisions in significantly less time. For instance, in the realm of prototyping, AI can assist in incorporating standard UI components from your company's design library, thereby reducing the time required to bring a new product to the market.
In 2023, minimalism emerges as a prominent web design trend, catering to those who prefer a subdued and uncluttered online experience over flashy and vibrant websites. Minimalist designs employ limited color palettes and only essential design elements to effectively convey the intended message. While embracing minimalism offers numerous advantages, careful attention must be given to maintaining a balanced composition, as the presence of ample white space can readily highlight any slight inconsistencies.
An example of a minimalist design can be found on the TED website, known for hosting a vast collection of TED Talk videos from around the world. Despite its minimalist approach, the website remains visually captivating. The top section showcases screenshots of presenters donning vibrant colors or showcasing colorful presentation slides, adding visual interest without overwhelming the user. The ample white space surrounding each video contributes to a sense of clarity and prevents information overload.
Microinteractions, among the web design trends of 2023, play a crucial role in enhancing the user experience and boosting brand recognition. While typical website interactions involve actions like clicking links, leaving comments, watching videos, or completing surveys, microinteractions require minimal input from users. They serve to increase engagement and ensure smooth navigation on a website, minimizing the chances of encountering errors.
An example of a widely used microinteraction is the implementation of progress indicators. These indicators are commonly found on pages that involve multi-step processes or form submissions. As users complete each required action, the progress indicator dynamically moves forward, providing feedback and assuring users that the system is acknowledging their input. Progress indicators eliminate any ambiguity, preventing users from wondering if the page is unresponsive or if their actions are being registered. Furthermore, progress indicators can help users maintain patience when dealing with tasks that involve lengthy processes such as downloading large files.
Overall, microinteractions play a significant role in enhancing the user experience by providing real-time feedback and ensuring a seamless interaction with the website.
6. Mobile-Friendly Designs
Mobile-friendly design has long been recognized as a crucial aspect, but its significance has grown exponentially, making it a top web design trend for 2023. With approximately 85% of Americans owning smartphones as of 2021, these devices serve as primary tools for tasks like making reservations, browsing restaurant menus, scheduling appointments, and more. If a company's website fails to deliver a seamless mobile experience, potential customers may seek alternatives, resulting in missed opportunities and revenue loss.
Whether you're aspiring to become a web designer or have years of experience in the field, mastering the creation of responsive websites is imperative. A responsive site dynamically adjusts its layout and content to suit various devices, ranging from small smartphones to 12-inch tablets, ensuring a positive user experience for all. Additionally, it's crucial to consider the size of buttons in your designs, as many users primarily interact with their smartphones using their thumbs rather than their index fingers. Being mindful of these factors contributes to creating effective and user-friendly mobile experiences.
7. Augmented Reality
Augmented reality (AR) merges computer-generated content with real-world elements, creating immersive and captivating experiences. Recent technological advancements have led to an increased adoption of AR elements by various brands on their websites. Amazon serves as a notable example, employing Virtual Try-On to assist users in finding the perfect pair of shoes. By using their smartphones, shoppers can virtually "try on" different styles and color combinations, eliminating the need to place an order to assess the look. Virtual Try-On helps drive sales for Amazon while reducing the number of shoe returns resulting from customers being dissatisfied with their choices.
Another brand leveraging augmented reality for enhanced user engagement and brand loyalty is IKEA. Through its design lab, IKEA empowers customers to curate their ideal furniture and accessories selections. With tools like IKEA Studio, users can use their smartphones to create 3D plans of each room, facilitating experimentation with different product combinations. For instance, customers can assess how well a furniture piece fits in their existing space or explore matching rugs for their art and accessories.
By incorporating augmented reality into their websites, brands like Amazon and IKEA are elevating user experiences, streamlining decision-making, and reinforcing customer satisfaction and loyalty.
8. Dark Mode
With the growing awareness of the advantages of dark mode, it is anticipated that there will be an increase in requests to integrate it into designs. While dark mode is not a new concept, it has gained significant popularity in recent times. Many users find it more comfortable to read light text on a dark background, and it is believed that dark mode can potentially extend the battery life of smartphones and tablets. From a designer's perspective, dark mode provides an opportunity to explore and experiment with design elements, allowing for greater creative freedom and expression.