Email automation in python streamlines communication by automating repetitive tasks such as welcome emails, abandoned cart reminders, and personalized follow-ups. It enhances efficiency, engagement, and customer relationships. 📧✨
Features
Personalization: Email automation allows you to personalize your customers’ experiences. By leveraging data such as behavior, preferences, and previous sales, you can send targeted and relevant messages to each recipient.
List Segmentation: Effective email automation software includes features for segmenting your email lists. You can group recipients based on demographics, behavior, engagement levels, or other criteria.
Workflow Automation: Email automation workflows are powerful tools. You can set up specific events (e.g., sign-ups, purchases, abandoned carts) to trigger automated email sequences.
Behavior-Based Triggers: With email automation, you can send messages based on user actions. For instance, you can automatically follow up with customers who viewed a product but didn’t make a purchase.
Analytics and Reporting: Good email automation software provides robust analytics. You can track open rates, click-through rates, conversion rates, and other metrics.
Installation
Before running the script, make sure you have Python installed on your system. Also, ensure you have following library:
smtp lib (read):
pip install secure-smtplib
os lib (read):
pip install os-sys
mime lib (read):
pip install mime
schedule (read):
pip install schedule
time lib (read):
pip install TIME-python
Project code:
List of smtp server with there ports:
Gmail |
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Yahoo Mail |
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AOL |
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AT&T |
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BT Connect |
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Outlook |
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# https://www.webstrome.com/python-and-ai-project-ideas
# Email-Automation system
import smtplib
import os
from email.mime.text import MIMEText
from email.mime.image import MIMEImage
from email.mime.application import MIMEApplication
from email.mime.multipart import MIMEMultipart
import schedule
import time
def setup_smtp_connection():
smtp_server = "smtp.gmail.com" # change in case of yahoo , outlook
smtp_port = 587 # change according to above
sender_email = "erubeo61@gmail.com" # add your email
sender_password = "kjxz axvf aedv ceov" # add your own password refer above video
smtp = smtplib.SMTP(smtp_server, smtp_port)
smtp.ehlo()
smtp.starttls()
smtp.login(sender_email, sender_password)
return smtp
def create_email(subject, text, recipients, img_path=None, attachments=None):
msg = MIMEMultipart()
msg['Subject'] = subject
msg.attach(MIMEText(text))
if img_path:
img_data = open(img_path, 'rb').read()
msg.attach(MIMEImage(img_data, name=os.path.basename(img_path)))
if attachments:
for attachment in attachments:
with open(attachment, 'rb') as f:
file = MIMEApplication(f.read(), name=os.path.basename(attachment))
file['Content-Disposition'] = f'attachment; filename="{os.path.basename(attachment)}"'
msg.attach(file)
return msg
def send_emails(smtp, msg, recipients):
try:
smtp.sendmail(from_addr="erubeo61@gmail.com", to_addrs=recipients, msg=msg.as_string())
print("Email sent successfully!")
except Exception as e:
print(f"Error sending email: {e}")
finally:
smtp.quit()
def send_scheduled_emails():
recipients = ["contact.webstrome@gmail.com"]
subject = "Automated Job Application"
email_text = "Hello\n i am mark, i am a python developer and i have a doubt can you solve it ??"
image_path = "files/Add a heading.png"
attachments_list = ["files/PyCharm_ReferenceCard.pdf","files/Add a heading.png"]
smtp_connection = setup_smtp_connection()
email_message = create_email(subject, email_text, recipients, img_path=image_path, attachments=attachments_list)
send_emails(smtp_connection, email_message, recipients)
schedule.every(5).seconds.do(send_scheduled_emails)
while True:
schedule.run_pending()
time.sleep(1)
Usage of email automation in python:
Welcome Series: When a new subscriber joins your email list, an automated welcome series can introduce them to your brand, share valuable content, and build a strong initial connection. It’s like rolling out the red carpet for your new audience members.
Abandoned Cart Recovery: E-commerce businesses can set up automated emails to remind customers about their abandoned shopping carts. These gentle nudges often lead to recovered sales. 🛒
Drip Campaigns: Drip campaigns involve sending a series of pre-scheduled emails over time. For instance, you can create a drip campaign for nurturing leads, educating prospects, or promoting a product launch. Each email builds on the previous one, gradually guiding recipients toward a desired action.
Event Reminders and Follow-ups: Whether it’s a webinar, conference, or product launch, automated event reminders ensure that participants don’t miss important dates. Post-event follow-up emails can gather feedback, share resources, or offer exclusive deals.
Segmented Promotions: Email automation allows you to segment your audience based on various criteria (e.g., behavior, demographics, purchase history). You can then send targeted promotions, discounts, or personalized recommendations. Segmentation ensures that the right message reaches the right people at the right time.
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